How Yorkshire Fell In Love With Cycling
What makes a successful sporting event? You might judge it by the athletes that attend, the records that are broken, the size of the crowds. What if you measured the success over time? You look back after 12 months, five years, a decade and ask, how successful was that? It would have to set a benchmark for others to emulate and it would have to leave a legacy.
As Harrogate gets ready to host another Tour de Yorkshire, we can celebrate the outstanding legacy of the 2014 vision for hosting Tour de France stages. On any road out of Harrogate leading to the stunning Yorkshire countryside, what do you see? Cyclists. Pelotons and lone riders. Everyone is riding a bike or watching an event: over one million spectators turned out for the first Tour de Yorkshire in 2015. Yorkshire has fallen in love with cycling.
According to British Cycling, more than two million people across the UK now cycle at least once a week. This passion is what Go Studios is all about. You don't have to ride for Team Sky to know that regular exercise makes you feel fantastic. You can train for elite sport with us and you can also commit to general fitness. The strategy behind the successful London 2012 and Le Tour bids was all about sporting participation. We can all be part of passing this legacy on - taking the love of cycling generated by Tour de Yorkshire and making it accessible to everyone.